We are presenting at AOM2025!

We are pleased to announce that research of our #eCo-CreAItion project will be presented at the 85th Annual Meeting of the Academy of Management. Our study explores the emerging roles of generative AI in sustainable entrepreneurship and how it can support entrepreneurs in their dual mission of achieving economic and sustainable growth. We use data from 128 startups.

This study is a collaboration with Prof. Dr. Jeanine Kirchner-Krath (University of Koblenz), Dr. Thomas Neumann (Borderstep Institute for Innovation and Sustainability), and Prof. Dr. Mario Schaarschmidt (University of Duisburg-Essen).

Link: https://journals.aom.org/doi/abs/10.5465/AMPROC.2025.11519abstract

The project was made possible by funding from the Postdoc Graduate Center of the Bavarian Research Institute for Digital Transformation (bidt).