University of Bamberg
open search form
You are here

Faculty of Social Sciences, Economics, and Business Administration

Chair of Sales & Marketing

  1.  University of bamberg
  2. Faculties
  3. Social Sciences, Economics and Business Administration
  4. Subjects and Institutes
  5. Business Administration
  6. Chairs
  7. Chair of Sales & Marketing

Chair of Sales & Marketing

Welcome!

Dear students,

We offer a wide range of courses. You can find all relevant information in our info course on the VC. It provides an overview of our lectures, seminars, tutorials, and more.

All the best for your studies!
Your team at the Chair of Sales and Marketing

- - - - - - - - -

The focus of our work is on Business-to-Business-Markets. Our region, Northern Bavaria, is home to many global B2B companies and we support companies from our region and beyond through our teaching, research, and projects.

Our special fields of expertise are  (1) Customer Management / Key Account Management, (2) Sales- and Marketingorganization, (3) Price Management, (4) Digitization of business models, (5) Sustainability and business models.

Research- and Practice Networks:

Chair of Marketing

Studies

Research

Service